Sylvia has worked in the leisure and hospitality sector for 24 years and has a genuine passion for the sector. She believes in the power of working in partnership with businesses, local authorities, police forces, Business Improvement Districts (BIDs), voluntary organisations, health bodies and other partners.

She has worked with town and cities across the UK to write night time economy strategies, achieve Purple Flag status, review policies, set up Best Bar None schemes and deliver other projects that support a diverse, vibrant and safe leisure economy.