Six Till Six was commissioned by the Heart of London Business Alliance to develop a Licensing Vision for London’s West End International Centre. The project explored how licensing can support one of the world’s most diverse and internationally recognised destinations while balancing the needs of businesses, residents, workers and visitors.

Through stakeholder engagement, policy review and analysis of the area’s unique characteristics, we helped develop a shared vision for the future of licensing across the West End. The work considered issues including cultural activity, hospitality, public safety, place management and the changing expectations of visitors and communities.

The resulting vision provides a strategic framework to help support growth, investment and innovation while maintaining the West End’s reputation as a world-leading destination for culture, entertainment and hospitality.